THE EFFECT OF GENDER AND INCOME ON CONSUMER STYLES / Cinsiyet Ve Gelirin Tüketici Tarzına Etkisi
The aim of this study is to determine the effect of gender and income onconsumer styles.The questionnaire was conducted with Recep Tayyip ErdoganUniversity students (n=346) in Rize/Turkey.Hypotheses were tested click here by MannWhitney U Test, Kruskal Wallis Test and Spearman Correlation Analysis alongwith Exploratory Factor Analysis.Most of the p